Most celebrities and influencrs are very good at getting attention. And it’s not just attention-seeking for the sake of liking attention (though there is that!) — the attention translates directly into clicks and likes on paid platforms to real €€ from things like supplement sales, product endorsements.

Outrageous health and wellness claims are a tried and trusted way for influencers get attention, because even when they are being corrected and criticized in the media by patient advocacy groups, for example – it is still attention. As the saying goes, there’s no such things as bad publicity.

And while much of this celebrity and influencer health misinformation while is sometimes just a pile of goop – it does have the potential to do real harm, such as delaying patients receiving urgent or lifesaving medical treatment.

Want more on this topic? I highly suggest books “Bad Advice” by Dr. Paul Offit or “The Irrational Ape” by Irish author Dr. David Robert Grimes.