Menopause Marketing – it’s getting a bit much, isn’t it?

Written by Dr. Kate McCann
24th August 2022

I was struck by this large display in chemist today. Menopause make-up. The scientist in me had ALOT of questions (like, how is this really different than the anti-aging?)

#Menopause marketing is everywhere. It isn’t just your imagination. It’s a market that has been growing over the last 5 years, and it’s driven mostly by supplement and wellness industry (we’ve talked about how women’s wellness marketing is worth billions).  It’s projected to continue to grow through the next 4 years.

As a doctor, much of the work I do with my patients going through menopause is actually to reduce the amount of unnecessary (and expensive) products/supplements they are using.
There is so many urban myths and #nutribabble surrouding menopause right now, there could be an entire book dedicated to educating women…oh, wait, there is.
For #FactsNotFears and no-nonsense, I HIGHLY recommend “The Menopause Manifesto” by the amazing and fierce expert @drjengunter I also highly recommend giving her a follow on Instagram or checking out The Vajenda substack – I recommed starting with the article “10 things I Wish Everyone Knew About Menopause” https://vajenda.substack.com/p/10-things-i-wish-everyone-knew-about

Current marketing aims to reduce women to nothing more than hormones. But it doesn’t follow the science. It’s not just menopause. If you missed my recent piece on fact-checkign the services offered by at-home #fertility testing : https://emdoc.ie/2022/07/25/the-science-behind-the-latest-product-aimed-at-womens-wellness-no-im-not-impressed/

Comments

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Healthy Back to School: Immune-boosting and “Crechitis”

 All this week is #HealthyBackToSchool series.   It is only a matter of days before the online parent groups are full of despair at suddenly finding their young child out of school – just days after starting – with illnesses.  “Is there something going around?”  This...

Hot Lunch Controversy? Oh, let’s weight in!

My children are, again, going to get the school hot lunch programme this year. Really? Yes. Here's why: 1. Facts Not Fears: Much of the fear-mongering around the content of the lunch programme are by the same supermarket influencers and their tired, attention-seeking...

Healthy Back Loo School

An bhfuil cead agam dul go dtí an leithreas? If your child - or teen - is back to school, you've probably asked them how they like their new teacher or what day PE is.  But -- have you asked them about the toilets? Yes, it's a thing.  Look, if it's not a thing for...

Related Posts

Lifestyle Medicine Consultations

Get Started Today